Using conventions of real media products while planning is important. To make a great media product you must first understand the conventions of both music videos and your own music genre. To do this I watched many pre-existing texts on YouTube to get a sense of how to adhere to these conventions.
As the genre of the song is indie/ Indie rock I did plenty of research on YouTube of indie music video, and unsurprisingly they were all very different, hence it being indie (independent). However there were a couple of conventions. For one they were all very creative, and most involved some form of love relationship/ couple, weather it may be a good or bad relationship. Often quite dramatic with a strong narrative. for example Amber Runs 'I found'. All of these conventions I tried to adhere to in my music video. For example I tried to be very creative with my opening title. I spent a lot of time working on the way it looked and how it was shot, but I think it was work it as it come out quite well. I wanted the titles to be different and open to interpretation.
I also wanted to make my music video really powerful with a strong message behind. These videos seem to be the ones that stand out the most and leave people thinking about them for a long time after wards. The messages are generally based around a specific topic and how that topic effects people. - e.g, Homophobia, Racisism, Sexism, Rape etc. And that how I came up with the idea to base my music video around Alcoholism and the effects it has on people and the people around them. Two very powerful music videos that stand out to me and have inspired me are Hoziers 'take me to church' (which is about homophobia and a gay couple trying to cope with the harsh reality of the world), and Lady Gaga's 'Till it happens to you'(which is about rape in university campuses and the struggles they go through.) But the main music video that inspired me was Alt-J's 'Breezeblocks', as not only is it a music video with a powerful message and a sense of drama to it, it is also a backwards music video.A lot of aspects have inspired ideas for my music video, for example the low key lighting, the (backward) smashing of bottles, the enigma at the beginning and the answering of questions at the end, also The very opening clip is a woman in a bath dead surrounded by bloody water which is what inspired me for Jess's death scene.  |
| my video compared to "Laura Palmer" |
I thought not only would it be so much simpler for me to film and edit, but also I feel it would be better and more aesthetically pleasing to have one star image in my music video instead of a whole band. I got the inspiration for this idea from Bastille's Laura Palmer music video.
I think this also will be good as in the song I chose they have technological musical instruments to which I did not have the facilities for.
For my ancillary task, I mainly looked at the digipaks of Bombay Bicycle club, and used their patterns and changed and developed it into my own by adding things that are represented in the music video and song eg Ollie's glasses, alcohol, and the lights.
To also make it more my own design I made the writing on the CD backwards, in reference to the music video being backward. I chose the main colour of the digipak, Blue, in theme to the rest of my music video, as it is the main colour theme in my music video.
My Digipak compared to Bombay Bicycle Clubs single covers
And finally for my magazine advert, I did lots of research on the layout of loads of different adverts, and found codes and conventions i needed to add to my advert - the name of the album, who its by, when its out, the company logo in the corner, where to find info (website) and reviews. Then added a layout on a photo I took whilst filming Ollie. However I made it more linked to the digipak by adding the boarder to it.
My album poster compared to others
Overall I fell like I stuck to codes and conventions quite well in my main
task whilst also developing them well enough to make them my own and more creative.
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